All Flags’ support takes Hockey WA’s Premier League to new heights

Hockey WA CEO Fabian Ross (centre left) with All Flags Signs and Banners Group Sales Strategist, Jeneen Penniment, and members of the All Flags-supported Highlanders side from the Ric Charlesworth Classic.

Hockey WA’s elite-level club competition will now be known as the All Flags Premier League thanks to a new sponsorship between the governing body and All Flags Signs and Banners.

The partnership, which has an option to extend until the end of 2025, sees the renaming of Hockey WA’s Premier League competition, one of the strongest in the world. All Flags Signs and Banners (aka All Flags) are also supporting the Highlanders men’s and women’s teams in the annual Ric Charlesworth Classic competition.

“We’re delighted to have a Western Australian company like All Flags Signs and Banners support our elite men’s and women’s club competition as well as the Ric Charlesworth Classic – and especially for such an extended period of time,” Hockey WA CEO Fabian Ross said.

“We’re incredibly thankful for the support and look forward to a long and fruitful relationship.”

All Flags Signs and Banners Managing Director Peter Wagener said he was delighted to support hockey in Western Australia.

“We’re really proud of what we do at All Flags Signs and Banners – and we’re very keen to support activities like hockey that support the community’s health and wellbeing. There are so many positives generated from sports like hockey.

“All Flags is very committed to this partnership and we look forward to a strong, long-term relationship with Hockey WA while simultaneously helping amplify those health benefits from hockey across the state.”

Hockey WA General Manager – Commercial Operations and Marketing, Nicholas Janzen, said the partnership will help elevate the sport in WA, across the country and around the world.

“All Flags’ support of hockey will allow us to take the sport to more people than ever before – and improve the product we deliver for our stakeholders, from the grassroots to the elite,” he said.

“This partnership is incredibly significant to hockey.

“Thank you especially to Peter Wagener and his team for their ongoing support, and the faith they’ve shown in the hockey community and specifically Hockey WA.

“We ask the entire hockey community to consider All Flags for all their signage needs… and support a business that supports our sport.”

All Flags Signs and Banners, a family-owned business, is one of the largest signage manufacturers in Australia, employing more than 75 full-time employees and 50 casuals. Whether it’s billboards, a simple teardrop flag or even event displays, there is no limit to what All Flags can produce. Visit allflags.com.au for more information.

The All Flags Premier League men’s competition commences on Thursday, 25 March. The All Flags Premier League women’s competition commences on Friday, 16 April. Matches are held across Perth, with a regional round in Northam.

More than 40 All Flags Premier League fixtures will be live streamed via Hockey WA Facebook and YouTube channels in 2021, for sports fans’ enjoyment across Australia and around the world.